Soft Launch Playbook
100 women first, then everyone else.
A Facebook and Instagram campaign for the BeingTribal beta — eleven weeks from the first quiet invitation to full launch on Jan 11, 2027.
The road to launch
Campaign starts Nov 17, 2026 · Full launch Jan 11, 2027
Set the Stage
Nov 17 – 23Build the pipeline quietly, before a single public post.
- Invite 45 women from your warm list by personal email or text — no mass announcement yet.
- Point every bio link at the intake form so applications land in one place.
- Write the beta promise in one sentence: what she gets, how long it lasts, what you ask of her.
- Load the four graphics from this plan into a folder, named by week.
Move on when: A one-sentence beta promise and a working intake link.
The Invitation
Nov 24 – 30Open 100 seats to a circle, not a crowd.
- Launch post: 100 founding seats, applications open, closes Dec 1.
- One Reel telling the story of why you built this — face to camera, 40 seconds.
- Two Story frames a day: the seat count, one truth, one question sticker.
- Follow up personally with every warm-list yes. Personal beats broadcast.
Move on when: 130+ applications on file to fill 100 seats.
Beta Live
Dec 1 – 21Test the app with real women and collect honest friction.
- Hold your weekly posting rhythm — 4 Instagram posts, 2 Facebook posts (see cadence below).
- Move the beta circle into one Facebook group and host the conversation there daily.
- Post one real member moment per week, only with her written permission.
- Close each week with a three-question feedback ask inside the group.
Move on when: 60%+ of the cohort still active in week three.
Proof, Then Full Launch
Dec 22 – Jan 11Turn beta evidence into the full launch, after the holiday quiet.
- Dec 22 – Jan 3: stay light. Stories only, no launching into a distracted feed.
- Collect 8 written quotes and 3 short video quotes from your strongest beta members.
- Rebuild the invitation post with real beta evidence in place of the open call.
- Full launch Jan 11: announce membership at $29.95/month with founding-member language.
Move on when: Launch gates met (see the beta section) and a launch post ready to schedule.
The beta group
100 women, Dec 1, 2026 to Dec 21, 2026. Invite a circle, not a crowd.
Where the 100 come from
- Your warm list, past clients, church and community45
- Instagram and Facebook call to apply35
- Member referrals (each beta invites one woman)20
130
Applications
100
Seats accepted
70
Expected active
The feedback loop
- Day 3: single-question poll — what was confusing in the first hour?
- Every Sunday: three questions in the group (what worked, what stalled, what is missing).
- Day 21: NPS question plus an invitation to leave a written or video quote.
- Keep one running bug and friction list; clear it before full launch.
One Facebook group is the beta home. Every ask happens there, so nothing scatters across channels.
60%
Weekly active
3+
Lessons completed
Under 15%
Drop-off
70%+
Would recommend
Do not open the full launch until all six are true
- NPS of 40 or higher from the beta cohort
- 8 written testimonials and 3 video quotes, with permission on file
- 70% of beta members say they would recommend it to a friend
- 70+ members have completed at least three trainings
- Every reported bug on the friction list closed
- One clear promise the app keeps — written in her words, not yours
How often to post
The same rhythm every week for eleven weeks. You should be able to keep this on your busiest week.
4 feed posts a week (2 Reels, 1 carousel, 1 static) plus 10–14 Story frames.
2 Page posts a week, both cross-posted from Instagram, plus a daily presence inside the beta group.
Total
6 feed posts a week, about one hour of work per post.
Consistency beats volume. Six good posts a week for eleven weeks will outperform ten a week for two. During the holiday stretch (Dec 22 – Jan 3) drop to Stories only.
What to post
Five pillars, weighted. Every post belongs to one of them — if it fits none, it is not a post yet.
The Truth of the Week
30%Carousel
One TRIBAL truth — trust, respect, investment, belonging, accountability, leadership — taught in five calm slides. This is the teaching that earns the follow.
The Practice
25%Reel / Story ritual
The One-Degree Shift in action: one small, doable practice a woman can try in ten minutes today. Show the ritual, do not describe it.
Beta Voices
20%Photo + quote
Real beta members only, with written permission. Their words, not testimonials you wrote for them. Skip this pillar rather than invent proof.
Behind the Movement
15%Photo / short video
Why you built BeingTribal, what you refuse to become, the room where you recorded the trainings. Founder presence builds the trust a logo cannot.
The Invitation
10%Static / Story sticker
The ask, stated plainly: 100 founding seats, apply by Dec 1. One clear call to action, no countdown theatrics.
Written captions to start from
The invitation
"I built BeingTribal for the woman who is tired of leading everyone else and neglecting herself. 100 founding seats are open for the beta. You get the full training library, the daily practice, and a circle of women who will not let you disappear. In exchange, I need your honesty. Link in bio — applications close Dec 1."
A teaching post
"The first tribal truth is trust, and it begins with you. You cannot belong to a circle you keep performing for. This week's training asks a simple question: what do you know today that you haven't been told? Sit with it for one minute before the phone."
A practice post
"One degree, one day. Not a new life — a slightly different direction. Today's practice: name one thing you will stop explaining. Write it down. Do it once. That is the whole assignment."
Behind the movement
"This app started in my journal, not a boardroom. Six weeks of trainings, recorded in the quiet before anyone else woke up. I am opening it to 100 women first because I would rather build this with you than for you."
Use the five core tags every time and rotate three from the second list. Keep the block to eight tags — a wall of thirty reads as spam.
Your campaign graphics
Four brand assets to carry the whole eleven weeks. Open one to save it, then reuse it across posts — you do not need new artwork every week.
The founding seats card
Square · feed postLaunch announcement on Nov 24 and again Dec 1. Add the seat count in your caption, not on the image.
The shift card
Vertical 9:16 · StoryWeekly Story frame. Drop one line of text in the empty upper half with your Story tool.
The practice, in real life
Square · feed postSaturday practice post. Pairs with the journal prompt caption.
The circle
Square · feed postBeta Voices and community posts. Use it when you cannot show a real member yet — it shows connection without inventing proof.
What to hand Sabrina
Everything she needs to run the calendar is on this page: the four phase windows, the weekly rhythm, the five pillars with weights, four captions ready to adapt, and the graphics folder.
- · The beta promise, written in one sentence
- · Posting days and times she owns each week
- · Who approves a member quote before it runs
- · The seat count she may and may not mention